About

“Football is not a sport. It is a welding point in the globalised world…”

Cesar Luis Menotti

Scroll down for the story behind Hidden Football…

About Hidden Football

With a worldwide fan base in excess of 4 billion people – in a world with only a 7.7 billion population – it’s fair to say that over half of the planet have an interest in the sport.

Our shared football fascination has led to a huge growth in popularity for the leading international teams and players, as the elite form of the game continues to dominate the media.

But what about the stories that don’t make the headlines?

What does football look and feel like around the world?

What does it mean to people?
HF Logo Colour Lockup.png

Hidden Football is an ongoing project, exploring the impact the game has in different cultures around the world.

Through articles, film and photography, we will begin to answer some of these questions, sharing a series of untold stories inspired by football’s global reach.


James Cronin About me.jpg

About Me

James Cronin

from Birmingham, UK, exploring untold stories from across the football world.

Lifelong football player and fan, intrigued not only by the stars, goals and results of the Premier League, but also by the stories and experiences of lower league and grassroots football, and their eccentric nature.

Fuelling my growing curiosity to discover how football looks and feels around the world and what it means to people, finding ways to use its powers for good.

Feel free to get in touch to find out more, always open to questions or ideas.

james@hiddenfootball.co.uk | LinkedIn

@hiddenfootball - Instagram | @hiddenfooty - Twitter + Facebook

BBC Sport - Kolkata derby: Inside the East Bengal v Mohun Bagan rivalry

BBC Sport - The Mumbai girls defying tradition to follow World Cup dreams

BBC Sport - From Bollywood to the Boardroom - John Abraham

Copa 90 film - Football in Paradise - India’s Unexpected Footballing Capital

Nation of Sport podcast - ‘Indian Football Culture’

BBC Sport - Inside the football-mad township 'too dangerous' for scouts to visit

Hidden Football would not be possible without the support of an amazing team of friends, hosts and collaborators from around the world. To everyone in India, South Africa and Egypt (not to mention all at home), a massive thank you. Special thanks to:

Michael Delaney - Website

Aidan Mooney - Design

Sam Marchant - Brand

Nicola Cronin - Social Media